Make & Learn

Branding & Motion
2019



The brief of the project was to make the rebranding of the brand, having in mind their actual target and users as well as future stakeholder, as the company was growing fast and had a defined roadmap for new markets and products on the following years.

Make & Learn is a startup based in Barcelona, Spain. It's focused on the development of "maker education" and creative technology for a competencies based learning.






The logotype



An icon with personality

The company wanted a brand that could represent not only the values but the personality of the brand. Creating a playful character that could be used as an icon, gave dynamism as well as depth to the new identity.



The animation of the icon is followed by the name of the company, also animated. The typeface animation is based on construction blocks and wires which are the pieces used on their workshop with schools.






Guidelines